Evaluating the greening agenda of festivals: The case of Sinulog

• Authors: Kafferine Yamagishi , Lanndon Ocampo

Title variants

PL

Ocena proekologicznej agendy festiwalowej na przykładzie festiwalu Sinulog

Abstracts

PL

W artykule szerzej omówiono zagadnienia poruszone w poprzedniej pracy autorów, dotyczącej tzw. zielonego (proekologicznego) zarządzania wydarzeniami na przykładzie festiwalu Sinulog, odzwierciedlającego realia większości tego typu imprez organizowanych na Filipinach i w kilku innych krajach rozwijających się. Przeprowadzono analizę mocnych i słabych stron, szans i zagrożeń (SWOT), opierając się na wcześniejszym opracowaniu, w którym udostępniono spostrzeżenia na temat oceny inicjatyw zielonego zarządzania organizacją festiwali. Słabe strony poddane analizie SWOT zostały wykorzystane jako dane wejściowe w analizie przyczyn źródłowych (Root Cause Analysis – RCA) do zidentyfikowania głównych problemów zarządzania proekologicznego. Na podstawie wyników tych dwóch analiz można stwierdzić, że organizatorzy festiwali w ograniczonym zakresie uwzględniają program zielonego zarządzania. Ustalono cztery kluczowe elementy, które mogą przyczynić się do uekologicznienia festiwalu Sinulog: stworzenie polityki ochrony środowiska, przydzielenie zasobów finansowych i ludzkich dla wdrożenia proekologicznych inicjatyw, zawarcie umów partnerskich z lokalnymi instytucjami środowiskowymi oraz zawarcie umów partnerskich ze sponsorami, którzy aktywnie wspierają proekologiczną agendę. Elementy te mogą okazać się przydatne w tworzeniu zielonych programów dla innych festiwali.

EN

This work advances previous work on greening festival management by using the Sinulog festiwal as a case in point, as it has conditions resonating with most festivals in the Philippines and some other emerging economies. An analysis based on strengths, weaknesses, opportunities and threats (SWOT) was constructed based on an earlier work that provided some insights on assessing the green management initiatives of the festival organization. The weaknesses in the SWOT analysis are considered inputs to a root cause analysis to identify the fundamental green management issues. The two analyses suggest that the festival organization has a limited view of the green management agenda. Four elements are found crucial for greening the Sinulog festival: crafting an environmental policy; allocating financial and human resources for implementing greening initiatives; partnership agreements with local environmental institutions; and partnership agreements with sponsors who proactively support the environmental agenda. These insights may have value for other festivals in their greening agendas.

Keywords

PL

turystyka festiwalowa; zielone zarządzanie; analiza SWOT; analiza przyczyn źródłowych

EN

festival tourism; green management; SWOT analysis; root cause analysis

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Turyzm
• Year: 2022
• Volume: 32
• Issue: 1
• Pages: 115-140

Dates

published

2022

Contributors

author

Kafferine Yamagishi

• Cebu Technological University, Department of Tourism Management

• https://orcid.org/0000000207756156

author

Lanndon Ocampo

• Cebu Technological University, Center for Applied Mathematics and Operations Research

• https://orcid.org/0000000250507606

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Identifiers

DOI

10.18778/0867-5856.32.1.06

Biblioteka Nauki

2130297