Travel and tourism policies and enabling conditions: An analysis of strategies in Mauritius and Egypt

• Authors: Boitumelo Caroline Rasethuntsa , Sandra Perks

Title variants

PL

Polityka związana z podróżowaniem i turystyką oraz sprzyjające im warunki – analiza strategii wdrażanych w Mauritiusie i Egipcie

Abstracts

PL

Właściwa polityka związana z podróżowaniem i turystyką oraz sprzyjające im warunki odgrywają istotną rolę w zwiększaniu konkurencyjności turystycznej. Słaba pozycja konkurencyjna Afryki w światowej turystyce wynika m.in. z nieumiejętności wypracowania odpowiedniej polityki turystycznej oraz niezdolności do stworzenia struktur, które wspierałyby tę konkurencyjność. Cel niniejszego artykułu to zbadanie najskuteczniejszych elementów polityki turystycznej stosowanych w krajach afrykańskich, które utrzymują się na wysokiej pozycji w rankingu konkurencyjności na rynku turystycznym (Travel and Tourism Competitiveness Index – TTCI), tj. w Mauritiusie i w Egipcie, aby zarekomendować odpowiednie postępowanie oraz stworzyć warunki sprzyjające turystyce w innych państwach Afryki. W opracowaniu analizowane są dane wtórne dotyczące najlepszych działań praktycznych wdrażanych w celu priorytetowego podejścia do sektora turystycznego, a także osiągnięcia międzynarodowej otwartości, konkurencyjności cenowej oraz zrównoważonego rozwoju środowiska. Autorki ustaliły, że wybrane przez nie kraje stosują takie strategie, jak: ustanawianie organów odpowiedzialnych za promocję, dywersyfikacja rynków, poszukiwanie inwestorów, rozwój transportu lotniczego, zwiększanie międzynarodowej otwartości dzięki ambasadom i umowom dwustronnym, a także rozwój i egzekwowanie przepisów związanych z ochroną środowiska. W badaniu udało się ustalić, iż współpraca pomiędzy wszystkimi interesariuszami branży turystycznej stanowi kluczowy element w tworzeniu prawidłowo działającego sektora turystycznego. Niniejszy artykuł stanowi wkład w wiedzę na temat omawianej branży poprzez przedstawienie, w jaki sposób kraje afrykańskie mogą modelować politykę turystyczną oraz tworzyć struktury wspierające, by zwiększyć swą konkurencyjność.

EN

The best travel and tourism policies and enabling conditions play a significant role in promoting tourism competitiveness. Africa’s weak global tourism competitive position emanates from its inability to develop appropriate tourism policies and its failure in providing enabling structures to support competitive tourism among others. The aim of this article is thus to investigate the best travel and tourism practices used by high-ranking African countries (Egypt and Mauritius) in the Travel and Tourism Competitive Index (TTCI) to suggest suitable travel and tourism policies and create enabling conditions to promote tourism elsewhere in Africa. The study analyses secondary data about the best practices applied to prioritise the tourism sector, international openness, price competitiveness and environmental sustainability. It is established that the two selected countries utilise strategies such as the establishment of promotion bodies, diversify their markets, search for investment, pursue the expansion of air transport, practice international openness through embassies and bilateral agreements, and develop and enforce environmental laws. The study identified that collaborative efforts between all tourism stakeholders were an essential component in establishing a healthy tourism industry. This article contributes towards the body of knowledge by highlighting how African countries can model tourism policies and supportive structures to enhance their competitiveness. 

Keywords

PL

turystyka; polityka turystyczna; warunki sprzyjające rozwojowi turystyki; konkurencyjność; Afryka

EN

tourism; tourism policy; enabling tourism conditions; competitiveness; Africa

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Turyzm
• Year: 2022
• Volume: 32
• Issue: 1
• Pages: 159-183

Dates

published

2022

Contributors

author

Boitumelo Caroline Rasethuntsa

• Lerotholi Polytechnic, School of Enterprise and Management, Maseru, Lesotho

• https://orcid.org/0000000239512631

author

Sandra Perks

• Nelson Mandela University, Department of Business Management, Gqeberha, South Africa

• https://orcid.org/0000000210027173

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Identifiers

DOI

10.18778/0867-5856.32.1.08

Biblioteka Nauki

2130303