Factors influencing MICE destination revisit intentions: A literature review

• Authors: Ammar Ramadan , Azilah Kasim

Title variants

PL

Czynniki wpływające na zamiar ponownej wizyty w destynacji MICE – przegląd literatury

Abstracts

PL

Związek między czynnikami push (pchania) i pull (przyciągania) z zamiarem ponownego odwiedzenia destynacji często był badany w kontekście turystyki ogólnej. Niewiele natomiast wiadomo na temat czynników wpływających na zamiary ponownej wizyty w miejscach docelowych MICE pomimo licznych korzyści społeczno-ekonomicznych, jakie wiele krajów uzyskało dzięki tej branży. W niniejszym artykule podjęto próbę wypełnienia luki w wiedzy za pomocą krytycznego przeglądu literatury przy użyciu zintegrowanego podejścia przeglądowego. Przegląd, krytyczna analiza i synteza głównej literatury pozwoliły ustalić, że dwa czynniki push, tj. tworzenie sieci kontaktów i możliwości edukacyjne, oraz cztery czynniki pull, tj. wizerunek miejsca docelowego, koszty podróży, atrakcyjność i dostępność, wpływają na zamiary ponownej wizyty w destynacji MICE. Następnie zaproponowano teoretyczny model relacji między tymi czynnikami a zamiarami ponownego odwiedzenia ośrodka MICE. 

EN

The relationship between push and pull factors with the intention to revisit a destination has often been investigated in the context of general tourism. Not much is known on the factors influencing MICE destination revisit intentions, despite the numerous socioeconomic benefits that many countries have received from the MICE tourism business. This article attempts to fill the gap of knowledge by critically reviewing the literature using the integrative review approach. By reviewing, critiquing and synthesizing major literature on the issue, two push factors i.e. networking and educational opportunities and four pull factors i.e. destination image, travel costs, attraction and accessibility are established as influencing revisit intentions to MICE destination. Then a theoretical model of relationship between those factors and MICE destination revisit intentions is proposed. 

Keywords

PL

czynniki push; czynniki pull; zamiar ponownej wizyty; MICE

EN

push factors; pull factors; revisit intention; MICE

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Turyzm
• Year: 2022
• Volume: 32
• Issue: 1
• Pages: 185-217

Dates

published

2022

Contributors

author

Ammar Ramadan

• Universiti Utara Malaysia, School of Tourism Hospitality and Event Management,

• https://orcid.org/0000000282813384

author

Azilah Kasim

• Universiti Utara Malaysia, School of Tourism Hospitality and Event Management, Langkawi International Tourism and Hospitality Research Center,ia

• https://orcid.org/0000000222170989

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Identifiers

DOI

10.18778/0867-5856.32.1.09

Biblioteka Nauki

2130304