Aesthetic dissonance. On behavior, values, and experience through new media

• Authors: Adrian Mróz

Title variants

PL

Dysonans estetyczny. O zachowaniu, wartościach i doświadczeniu poprzez nowe media

Abstracts

PL

Estetyka jest rozumiana nie tylko jako teoria sztuki lub piękna, ale także obejmuje wrażliwość, doświadczenie, osąd i relacje. Artykuł ten jest studium Bernarda Stieglera na temat pojęcia wojny estetycznej (staza) i nędzy symbolicznej. Przemoc symboliczna następuje w wyniku utraty indywiduacji i udziału w tworzeniu symboli. Jako walka między wartościami rynkowymi a wartościami duchowymi życie i świadomość ludzka w ramach neoliberalnego społeczeństwa hiper-przemysłowego stała się obliczalna, co zapobiega tworzeniu przez ludzi afektywnych i znaczących przywiązań do symboli w odniesieniu do naszych aparatów retencyjnych, technologii i pamięci. Tego rodzaju napięcie można postrzegać jako dysonans zachodzący pomiędzy nakładającymi się na siebie dziedzinami życia społecznego, prywatnego i publicznego. Nowe media są odzwierciedleniem dysonansu estetycznego, takiego doświadczenia jak bycie zanudzonym i rozbawionym jednocześnie, pomiędzy antagonistycznymi doświadczeniami, wartościami i zachowaniami. Co więcej, nowe media są zarazem medium indywidualnego dostosowywania doświadczeń estetycznych, a także zagrożeniem i praktyką nadawania priorytetu obliczalności i modelowaniu zachowań konsumentów na rzecz kapitalistycznej efektywności, co skutkuje jednoczesną kategoryzacją jednostki jako punktu danych, co stawia w niekorzystnej sytuacji tych, którzy nie pasują do założeń algorytmu.

EN

Aesthetics is thought of as not only a theory of art or beauty, but also includes sensibility, experience, judgement, and relationships. This paper is a study of Bernard Stiegler’s notion of Aesthetic War (stasis) and symbolic misery. Symbolic violence is ensued through a loss of individuation and participation in the creation of symbols. As a struggle between market values against spirit values human life and consciousness within neoliberal hyperindustrial society has become calculable, which prevents people from creating affective and meaningful attachments to symbols in relation to our retentional apparatuses, technology and memory. Such tension can be thought of as a dissonance between overlapping domains of social life, private and public. New Media is a reflection of aesthetic dissonance, an experience such as being bored and entertained at the same time, between antagonistic experiences, values, and behavior. Moreover, new media is at once a medium of customizing aesthetic experience individually as well as the threat and practice of prioritizing calculability and modeling of consumer behavior in favor of capitalistic effectiveness, which results in the simultaneous categorization of an individual as a data point, putting those who do not fit an algorithm’s premises at a disadvantage.

Keywords

PL

estetyka; nędza symboliczna; nowe media; dysonans poznawczy; nieprawidłowe wrażenia sensoryczne; zachowanie

EN

Aesthetics; Symbolic Misery; New Media; Cognitive Dissonance; Faulty Sensory Appreciation; Behavior

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Internetowy Magazyn Filozoficzny Hybris
• Year: 2019
• Volume: 47
• Issue: 4
• Pages: 1-21

Dates

published

2019

Contributors

author

Adrian Mróz

• Uniwersytet Jagielloński

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Identifiers

DOI

10.18778/1689-4286.47.01

Biblioteka Nauki

18653962