Improving quality of life through the place branding of the Lashkar Abad Neighborhood in Ahwaz (Iran)

• Authors: Mona Erfanian Salim

Title variants

Poprawa jakości życia poprzez branding miejsca na przykładzie dzielnicy Lashkar Abad w Ahwaz (Iran)

• Languages of publication: EN

Abstracts

EN

Iran has many tourism assets in its cities which can be developed by place branding and destination marketing. Anousheh Street in the Lashkar Abad neighborhood of Ahwaz shows good practice in this field. It is a dynamic and active public space in a tourism context that has become well-known in spite of its inappropriate economic and social background. This article describes the process of change. For this purpose, it uses the analysis based on interviews with stakeholders. It indicates features modelled on the principles of place branding. The results show how urban development can be enhanced relying on tourism assets.

PL

Miasta współczesnego Iranu posiadają wiele walorów turystycznych, w oparciu o które można budować markę miejsca. Ulica Anousheh w dzielnicy Lashkar Abad w Ahwaz reprezentuje dobre praktyki w tym zakresie. Jest to dziś dynamiczna przestrzeń publiczna w kontekście turystyki, która stała się znana pomimo nieodpowiedniego zaplecza gospodarczego i społecznego. Autorka artykułu, wykorzystując m.in. analizę wywiadów z interesariuszami, przedstawia proces zmian i eksponuje aspekty oparte na zasadach brandingu miejsca. Wyniki pokazują, w jaki sposób można poprawić rozwój obszarów miejskich w oparciu o walory turystyczne.

Keywords

EN

quality of life; place branding; tourism assets; Ahwaz (Iran)

PL

jakość życia; branding miejsca; walory turystyczne; Ahwaz (Iran); jakość życia; branding miejsca; walory turystyczne; Ahwaz (Iran)

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Konwersatorium Wiedzy o Mieście
• Year: 2018
• Volume: 31
• Issue: 3
• Pages: 7-13

Dates

published

2018-12-30

Contributors

author

Mona Erfanian Salim

• Faculty of Architecture and Urban Planning, Institute of Higher Education of Eqbal Lahoori, Mashhad, Iran

• https://orcid.org/0000-0002-8012-2205

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Identifiers

DOI

10.18778/2543-9421.03.01