Attitudes of young consumers on the security of their data collected by smart devices in the age of the internet of things

• Authors: Beata Kolny

Abstracts

EN

The popularity of smart devices that collect and share data on user behaviour grows every year, and the number of such devices in households is forecast to rise steadily. Therefore, the purpose of this paper is to present the attitudes of young consumers regarding the security of their data collected by smart devices, interconnected via the existing Internet infrastructure or other network technologies within the Internet of Things (IoT) systems. The paper was written based on both secondary and primary sources of information. Secondary sources were used to define the discussed issues related to the Internet of Things and the security of data collected by smart devices. Primary sources, on the other hand, offered direct evidence of the attitudes of young consumers on the security of such data. Direct research was carried out using an online survey carried out in 2021 on a sample of 588 consumers aged 18–34 living in Poland. The results show that more than half of the respondents pay great attention to where the data collected by the devices used in their households is kept and whether such data is safe. In spite of such declarations, more than half of those surveyed have no knowledge about the level of the security of such data. The respondents agreed with the statement that consumers accepted the uncertainty related to the loss of control over their personal data collected by smart devices more quickly than the risk involved in becoming disconnected from them.

Keywords

EN

Internet of Things; smart devices; data security; consumers

• Publisher: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
• Journal: Marketing Instytucji Naukowych i Badawczych
• Year: 2021
• Volume: 41
• Issue: 3
• Pages: 21-38

Dates

published

2021

Contributors

author

Beata Kolny

• University of Economics in Katowice, Faculty of Economics, Market and Consumption Department ul. 1 Maja 50, 40-287 Katowice, Poland

• https://orcid.org/0000000291621704

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Identifiers

DOI

10.2478/minib-2021-0013

Biblioteka Nauki

11052270