Changes in e-education brought by the covid-19 pandemic in Poland: behaviour and perceptions of young e-education service consumers and service providers

• Authors: Anna Dąbrowska , Joanna Ciupak

Abstracts

EN

This study - carried out in May 2020, early on during the COVID-19 pandemic - examines the situation in the Polish e-education market, as perceived by secondary school and university students who consume e-education services and by the providers of such services. Firstly, to set the stage, in-depth interviews were carried out with eight owners of companies offering commercial e-education services. Next, an extensive online survey was carried out among secondary school and university students in the 2019–2020 school/academic year using the CAWI method on a sample of 803 respondents - with secondary school students (group I) accounting for 30% of the sample and university students (group II) making up the remaining 70% - concerning their satisfaction or dissatisfaction with e-education services. Taken together, the findings allow for an assessment of the advantages and disadvantages of distance learning and point to the increased demand for e-education services during the pandemic, in tandem with a continually shifting e-education services market.

Keywords

EN

e-education consumers; e-education providers; secondary school students; university students; COVID-19 pandemic

• Publisher: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
• Journal: Marketing Instytucji Naukowych i Badawczych
• Year: 2021
• Volume: 41
• Issue: 3
• Pages: 39-64

Dates

published

2021

Contributors

author

Anna Dąbrowska

• Warsaw School of Economics, Institute of Management, Consumer Behaviour Research Department Warsaw, ul. Madalińskiego 6/8

• https://orcid.org/0000000314065510

author

Joanna Ciupak

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Identifiers

DOI

10.2478/minib-2021-0014

Biblioteka Nauki

11052787