Consumer opinions on the causes of food waste – demographic and economic conditions

• Authors: Magdalena Ankiel , Urszula Samotyja

Abstracts

EN

Reducing the quantities of food lost or wasted will be an emerging challenge in coming years. The sector contributing the most to food waste is households. The aim of this study is to evaluate consumer behavior on the food market in the context of wastage identification and assessment of consumer opinions in Poland regarding the causes of the problem of food waste in households. A quantitative study was carried out using individual direct questionnaire interviews (N = 1,145). Results showed that Polish consumer opinions regarding reasons for wasting food vary according to demographic and economic conditions. The least educated consumers and families with several children were found to be guided by economic premises in their purchases more often than other groups and plan their purchases more rationally. The causes of food wastage related to irrational behavior were more often named by consumers with higher standards of living and by the younger generation.

Keywords

EN

consumer behavior; purchase decisions; food waste; consumer attitudes and opinions; sustainability

• Publisher: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
• Journal: Marketing Instytucji Naukowych i Badawczych
• Year: 2021
• Volume: 42
• Issue: 4
• Pages: 75-96

Dates

published

2021

Contributors

author

Magdalena Ankiel

• Poznań University of Economics and Business, Institute of Marketing, Department of Product Marketing al. Niepodległości 10, 61-875 Poznań, Poland

• https://orcid.org/0000000325941600

author

Urszula Samotyja

• Poznań University of Economics and Business, Institute of Quality Science, Department of Food Quality and Safety al. Niepodległości 10, 61-875 Poznań, Poland

• https://orcid.org/0000000173880852

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Identifiers

DOI

10.2478/minib-2021-0022

Biblioteka Nauki

11236504