Planowanie rozwoju wizerunku jednostki terytorialnej – warunki i ograniczenia

• Authors: Małgorzata Kmak

Title variants

EN

Planning the Development of the Local Government Units’ Image – Conditions and Limitations

Abstracts

EN

The period of systemic transformation which started in 1989 and continued in the following years, changed themanagement of local government units, which ceased to be a tool of the central government in implementing the state’s policy. However, they have become, in a sense, independent units that use territorial marketing in the management process, whose main task is to shape the region’s competitiveness in relation to other regions within the market economy. The paper reviews the problem of shaping and developing territorial marketing. The aim is to show the importance of promotional activities in the implementation of the region’s development goals and the diagnosis of its limitations and accompanying conditions.

Keywords

EN

territorial unit; territorial marketing; product; strategy; regional development

• Publisher: Uniwersytet Komisji Edukacji Narodowej w Krakowie
• Journal: Annales Universitatis Paedagogicae Cracoviensis. Studia Politologica
• Year: 2020
• Issue: 25

Dates

published

2020

Contributors

author

Małgorzata Kmak

• Uniwersytet Pedagogiczny im. KEN w Krakowie

Identifiers

DOI

10.24917/20813333.25.7

Biblioteka Nauki

1365380