EN
The article deals with the style qualification issue as a way of verbal thinking. It is noted that the language consciousness is a part of the public consciousness – moral, ethical, national, legal, environmental, historical, aesthetic, political, religious, etc., that is represented in oral and written language practice. It was proposed to differ functional styles features, based on the type of language awareness, and the system itself considered to be a communicative-style paradigm. It was emphasized that communication styles are formed historically as a result of constant connection of situational use of language according to its social and cultural functions. In this regard, it was determined that the functional style is a certain type of language and mental activity. It depends on extralinguistic factors (type of com- municants interaction, form, purpose of communication).