EN
Milblogs, war blogs, which started appearing at the beginning of the twenty first century, transformed the image of warfare in the modern world. The blogs of soldiers in active service during the Iraq War, which was known as Operation Iraqi Freedom, are the best example of this. On the one hand, they enable a direct insight into the everyday life of military personnel, whilst, on the other side, unbeknownst to the soldiers themselves, they can become a very efficient PR tool in hands of the army and traditional media. As a result, this independent voice from the frontline becomes the subject of rivalry between traditional war communication channels as each recognises the huge potential of milblogs used for their own ends.