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Journal

Kultura Współczesna. Teoria. Interpretacje. Praktyka

2017 | 97 | 4 | 123-137

Article title

Partyzantka antyreklamowa. Adbusting i niszczenie reklam jako opór społeczny wobec komercjalizacji przestrzeni miejskiej

Authors

Xawery Stańczyk

Content

Full texts:
14-a443b7ec-61d9-4099-bb1d-cd72c46984c1.pdf.pdf

Title variants

EN
Guerrilla commercial communication. Ad busting and destroying adverts as a social resistance to commercialization of urban space

Languages of publication

Abstracts

EN
The article presents contemporary ad busting and anti-advertising practices as ways of expressing social resistance and reclaiming the city by its residents and users. Contexts create classical concepts and definitions of ad busting, subvertising, cultural provocation and visual pollution, as well as the history of anti-consumerism actions in the 1980’s up until now. Alongside the artistic and activist examples of guerrilla commercial communication, its vernacular forms have been presented.

Keywords

Publisher

Narodowe Centrum Kultury

Journal

Kultura Współczesna. Teoria. Interpretacje. Praktyka

Year

2017

Volume

97

Issue

4

Pages

123-137

Physical description

Contributors

author
Xawery Stańczyk

References

Document Type

Publication order reference

Identifiers

DOI
10.26112/kw.2017.97.10
Biblioteka Nauki
1848409

YADDA identifier

bwmeta1.element.ojs-doi-10_26112_kw_2017_97_10
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