EN
Typography in the Polish public space has been changing dynamically since the 1990’s. Alongside TypoPolo, which has stemmed from developing capitalism, many carefully designed projects are born, connected with the history of a certain place and consciously shaping its contemporary identity. Craftsmen’s services advertising signs can be an example here. The city of Gdynia is a unique phenomenon. In recent years more and more typographic features have appeared in the city’s landscape, creating its visual identity, yet showing appropriate respect for the architecture’s dominant modernist style. Original signs inspired by inter-war and postwar period aesthetics, neon signs, typography as a part of architecture – all create a sense of concise urban policy, also supporting the actions of typoactivists. The relationship between the tradition of modernism and contemporary typographic designs is closely analysed, bearing in mind Gdynia’s political context in creating the city’s image and prestige.