EN
This article studies the discourse of minimalists who, as critics of consumerism, propose to shift our focus towards intangible goods while proposing certain techniques to facilitate such a reorganisation of life. Three most popular Polish blogs dedicated to this topic are analysed to reveal the legitimacy of perceiving minimalism as a tool for constructing a specific lifestyle. While modern minimalism may have little in common with the Christian idea of poverty, voluntary renunciation or restricting pleasure, it cannot be discredited as a means towards redefining oneself and a form of individual conversion. It can result in a new sensitivity to the challenges of late modernity. In a broader perspective, it constitutes a niche and subversive phenomenon efficiently integrated into the market logic that is seemingly contested by minimalists.