Приключения эстетической функции в кулинарном медиатексте

• Authors: Eleonora Shestakova

Title variants

EN

Adventures of the aesthetic function in culinary media text

Abstracts

EN

The paper formulates and substantiates the importance of distinguishing food photo as a new independent type of text and a genre of culinary media text, as well as its genre variant – a photo of a thematic dessert. Food photo, as a culinary media text, has a special «mass-media-gastronomic» language. In the thematic dessert photo, the aesthetic wholeness and function are tightly fused with other functions and address the practice and objectivity of social-home reality and leisure time. In food photography it is not important to play with food, as in food art, but it is important to use familiar sweetness and its images with many purposes, including changes of behavior in leisure and mass-media.

RU

Формулируется и обосновывается правомерность выделения food фото в качестве нового самостоятельного типа текста и жанра кулинарного медиатекста, а также его жанрового варианта – фото тематического десерта. Food фото, как кулинарному медиатексту, присущ особый «массмедийно-гастрономический» язык. В фото тематического десерта эстетическое целое и функция плотно сращены с другими функциями и обращены к практике, объективности социаль- но-бытовой реальности и досугу. В food фото не важна игра с едой, как в food art, а использование привычной сладости, ее изображения со многими целями, включая смены поведения в досуге и массмедийные.

Keywords

EN

culinary media text; edible image; aesthetic function; food photo; food art; digital food activism; media communications

RU

кулинарный медиатекст; съедобный образ; эстетическая функция; food фото; food art; цифровой пищевой активизм; медиакоммуникации

• Publisher: Uniwersytet Gdański. Wydział Filologiczny
• Journal: Studia Rossica Gedanensia
• Year: 2022
• Issue: 9
• Pages: 157-171

Dates

published

2022

Contributors

author

Eleonora Shestakova

• https://orcid.org/0000000320009208

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Identifiers

DOI

10.26881/srg.2022.9.09

Biblioteka Nauki

2178965