The Political Image of Left-wing Leaders in Poland: How Young Voters Evaluate the Politicians from Different “Political Generations”

• Authors: Maciej Marmola , Krzysztof Darmoń

Abstracts

EN

In recent decades political activity has become more and more personalized. Thus, to achieve political success, it is necessary to have a recognizable and popular party leader. Polish left-wing parties have adopted a different strategy. Instead of betting on one leader, they promote “three tenors” from different political generations (Robert Biedroń, Włodzimierz Czarzasty, and Adrian Zandberg). The aim of our study (N=379) is to diagnose how voters perceive the political images of these left-wing leaders and what feelings they have towards them. We confirm the findings from other studies suggesting the effect of political preferences and ideological orientation on the perception of political image and emotional attitudes to party leaders.

Keywords

EN

political image; party leader; left-wing parties; feeling thermometers; semantic differential

• Publisher: Uniwersytet Śląski. Wydział Nauk Społecznych
• Journal: Political Preferences
• Year: 2022
• Volume: 30
• Issue: 1
• Pages: 5-18

Dates

published

2022

Contributors

author

Maciej Marmola

• University of Silesia in Katowice

• https://orcid.org/0000000319111125

author

Krzysztof Darmoń

• University of Silesia in Katowice

• https://orcid.org/0000000263937218

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Identifiers

DOI

10.31261/polpre.2022.1.5-18

Biblioteka Nauki

2106287