Clusters in the European Union policies are significant tool in boosting competitiveness and innovation of enterprises and regions. One of the most important documents in the European Union policy on clusters has been issued in 2008. Therefore, we can observe the emergence of a new kind of policy – cluster based policy. The goal of this article is to show that policy oriented on the clusters is aimed at developing a strategy for rising the competitiveness of regions and enterprises. One can risk the thesis that the concept of clustering is the answer to the question about a new way of generating competitiveness which takes into account a wide range of factors. The issue of clusters is associated with occurrence of a number of benefits for both participants in the cluster and as well as the whole economy. The author identifies and defines them as a benefit at the micro and macro level.