Changing the media landscape in India under the Modi government: a case study based on the Narrative Policy Framework

• Authors: Saroj Kumar Aryal , Simant Shankar Bharti

Title variants

PL

Zmiana przestrzeni medialnej w Indiach pod rządami premiera Modiego. Studium przypadku oparte na Narrative Policy Framework

Abstracts

PL

Propaganda i tzw. fakty alternatywne stały się - szczególnie po pojawieniu się nowych mediów - jednymi z głównych narzędzi, które są wykorzystywane przez rządy, jednostki lub grupy interesu do zmiany narracji dotyczącej wybranych informacji. Wykorzystując podstawowe metody opowiadania historii, Narrative Policy Framework (NPF) pozwala decydentom politycznym wykorzystywać media do rozpowszechniania narracji o nowej dynamice. Od 2014 r., po dojściu do władzy partii Bharatiya Janata Party, indyjski rząd nieustannie używa państwowych mediów w sposób, który zmienił przestrzeń medialną kraju. W niniejszym artykule na podstawie NPF przeanalizowano treści medialne przekazywane w Indiach i omówiono zmiany, które zaszły w tym obszarze. W tym celu wskazano różne empiryczne przykłady i fakty (dotyczące Indii), które zmieniły narrację w społeczeństwie masowym i dzięki którym partia rządząca realizuje swoje cele polityczne poprzez radykalną zmianę polityki publicznej.

EN

After the emergence of "new media," propaganda and so-called "alternative facts" are some of the main tools that have been used by governments, individuals, or interest groups to recalibrate the narration of certain information. By using the basic storytelling methods, the Narrative Policy Framework (NPF) allows policymakers to use the media to spread the newer dynamics of narration. Since 2014, after the Bharatiya Janata Party (BJP) came to power, the government has constantly been using narration through the state-funded media that have changed the overall media landscape in the country. Thus, using the NPF, this research aims to perform a media content analysis of India and discuss the changing media landscape of the nation. To prove the argument, the article provides various empirical examples and facts (from India) which are changing the narrative among the public and the ruling party's pursuit of its political aims by radical change in public policy.

Keywords

EN

narrative policy framework; Indian media; media landscape; Modi government; right-wing media

PL

Narrative Policy Framework; ramy polityki narracyjnej; indyjskie media; krajobraz medialny; rząd premiera Modiego; prawicowe media

• Publisher: Szkoła Główna Handlowa w Warszawie
• Journal: Studia z Polityki Publicznej
• Year: 2022
• Volume: 9
• Issue: 3(35)
• Pages: 47-64

Dates

published

2022

Contributors

author

Saroj Kumar Aryal

• Uniwersytet Warszawski, Wydział Nauk Politycznych i Studiów Międzynarodowych

• https://orcid.org/0000000150943590

author

Simant Shankar Bharti

• Uniwersytet Warszawski, Wydział Nauk Politycznych i Studiów Międzynarodowych

• https://orcid.org/0000000295787066

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Identifiers

DOI

10.33119/KSzPP/2022.3.3

Biblioteka Nauki

2148685