Media Literacy Web Challenges During Five Digital Parliamentary Campaigns in Bulgaria (2021–2023)

• Authors: Lilia Raycheva , Lora Metanova , Neli Velinova , Mariyan Tomov

Abstracts

EN

Since 2021 the Bulgarians had to go to the polls for five national parliamentary votes (one regular - April 4, 2021 and four early – July 11 and November 14, 2021, October 2, 2022, and April 2, 2023). Internet platforms, social media and especially social networks became increasingly popular channels for politicians to communicate with voters. The aim of the study focuses on the media literacy web challenges during the digital Parliamentary pre-election communication between politicians and society. The object is the specifics of the one-month campaigns. The subject refers to the digital election messages of political parties’ leaders presented in their Facebook profiles. The study is interdisciplinary and it uses mixed research methods. The results are indicative for those interested in digital political communication. The structured and analyzed information can be utilized into patterns for policy support for decision makers, academia, media, telecommunications, media literacy experts, general publics and private sector.

Keywords

EN

Digital Communication; Facebook; Media Literacy; Pre-election Campaign; Social Networks

• Publisher: Univerzita sv. Cyrila a Metoda (Trnava)
• Journal: Media Literacy and Academic Research
• Year: 2023
• Volume: 6
• Issue: 2
• Pages: 64-78

Dates

published

2023

Contributors

author

Lilia Raycheva

• The St. Kliment Ohridski Sofia University Faculty of Journalism and Mass Communication

• https://orcid.org/0000000342345982

author

Lora Metanova

• The St. Kliment Ohridski Sofia University Faculty of Journalism and Mass Communication

• https://orcid.org/0000000258731346

author

Neli Velinova

• The St. Kliment Ohridski Sofia University Faculty of Journalism and Mass Communication

• https://orcid.org/0000000241134879

author

Mariyan Tomov

• The St. Kliment Ohridski Sofia University Faculty of Journalism and Mass Communication

• https://orcid.org/0000000243520781

Identifiers

DOI

10.34135/mlar-23-02-04

Biblioteka Nauki

52566889