Портретування як інструмент творення іміджу: Трансформації образу людини в контексті трансгуманістичних візій

• Authors: Маріанна Абрамова

Title variants

EN

Portraying as аn instrument for image creation: Transformation of the human image in the context of transhumanistic vision

Abstracts

EN

The article examines the transformation of the human image through portraying as the most relevant socio-cultural practice and the most effective form of image broadcast in the modern medialized space of culture. The rapid development of technology at the turn of the XX–XXI centuries has significantly affected the understanding of the role of human in society, has led to significant changes in both the image of a person and forms of portrait doubling. The new forms of human representation through portraiture immerged: selfie, digital avatars, photo shoots for social networks. Technoculture is shaping the so-called "selfie generation", which grew up in the age of the Internet and social networks, for which selfie is becoming a way to understand their place in the world. The study of transformations of the human image, as well as new forms of portrait representation makes it possible to determine the role of portraiture as a tool for image creation in the context of the movement towards biodigital convergence as one of the probable scenarios of human evolution.

Keywords

EN

portraying; image; selfie; digital technology; transhumanism; biodigital convergence

UK

портретування; імідж; селфі; інформаційні технології; трансгуманізм; біоцифрова конвергенція

• Publisher: Uniwersytet Zielonogórski. Wydział Humanistyczny
• Journal: International Journal of Slavic Studies Transgressive, Pragmatic and Speculative Horizons of Popular Literature and Culture
• Year: 2021
• Volume: 1
• Issue: 3
• Pages: 189-200

Dates

published

2021

Contributors

author

Маріанна Абрамова

• Modern Art Research Institute of the National Academy of Fine Arts

References

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Identifiers

DOI

10.34768/znvp-3325

Biblioteka Nauki

2033948