Neuronalna siła narracji w kontekście przetwarzania, procesu uczenia się, pamiętania i odpamiętywania

• Authors: Magdalena Zubiel-Kasprowicz

Abstracts

EN

This article is an attempt to show the richness of the phenomenon of storytelling as a narrative processed by deep brain structures due to the content conveyed in a fictional way, in the form of a story that gives the message more distinctive and persuasive power. Since information processing is a key phase in the process of gathering information and indirectly remembering it, both cognitive processes will also be characterized in terms of their acceleration by adapting the guidelines of neuroscience to create brain-friendly content. When explaining the mechanism behind the effectiveness of storytelling, two clues should be indicated. The first one refers to neuropsychology and the second to the discoveries of cognitive psychology, especially research on the properties of cognitive patterns and some theories of persuasion. In this article, the author will follow the first of the two indicated leads.

Keywords

EN

neuroscience; processing; storytelling; neurocommunication

• Publisher: Wyższa Szkoła Gospodarki w Bydgoszczy. Wydawnictwo Uczelniane
• Journal: Heteroglossia. Studia Kulturoznawczo-Filologiczne
• Year: 2020
• Issue: 10
• Pages: 177-184

Contributors

author

Magdalena Zubiel-Kasprowicz

• Wyższa Szkoła Bankowa w Toruniu

• https://orcid.org/0000000284150297

Identifiers

DOI

10.34864/heteroglossia.issn.2084-1302.nr10.art12

Biblioteka Nauki

956428