Funkcjonowanie koloru w rosyjskiej przestrzeni lingwokulturowej

• Authors: Andrzej Narloch

Abstracts

EN

The color in the culture of many nations plays an important role and is an important component of human functioning. In the names of colors reflected is the conceptualization of the world of colors seen through the prism of culture. This article analyzes the color lexis and its place in the Russian linguo-cultural area. The subject of the research is color semiotics on various levels of human activity. Moreover, the analysis has shown that the names of colors are not only a semiotic carrier of a specific color spectrum, but also a sign determining human preferences, their worldview, religion or social attitude.

Keywords

EN

semiotics; color; system relations; linguoculture; metaphor; advertisement

• Publisher: Wydawnictwo Uczelniane Wyższej Szkoły Gospodarki w Bydgoszczy
• Journal: Heteroglossia - studia kulturoznawczo-filologiczne
• Year: 2019
• Issue: 9
• Pages: 81-94

Contributors

author

Andrzej Narloch

• Uniwersytet im. Adama Mickiewicza w Poznaniu

Identifiers

DOI

10.34864/heteroglossia.issn.2084-1302.nr9.art7

Biblioteka Nauki

1052515