Zachowanie konsumentów w procesie zakupów internetowych – w Polsce

• Authors: Sabina Kuch , Patrycja Świerczyńska

Title variants

EN

Consumer Behavior In The Process Of Internet – Shopping In Poland

Abstracts

EN

What makes consumers buy online? What kind of behavior is involved in this process? The emergence of the Internet as a medium and the possibility of making transactions online has led many consumers to start shopping this way. Online shoppers are guided in their decision making by certain conditions, factors of psychological nature, as well as in the real world. Consumer behavior in the online shopping process is highly dependent on marketing activities. The study summarized in this article presents the accompanying behavior when consumers shop online and the categories of goods, which they choose predominantly while shopping remotely. Nowadays, it is not enough to compete by price anymore. Consumers expect that an online retailer will take care of their needs at every stage of the purchasing process.

Keywords

EN

online shops; online sales; consumer; consumer behavior

• Publisher: Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
• Journal: MIND Journal
• Year: 2020
• Issue: 10
• Pages: 1-23

Contributors

author

Sabina Kuch

author

Patrycja Świerczyńska

Identifiers

DOI

10.36228/MJ.10/2020.9

Biblioteka Nauki

1402407