Digital Маркетинг – Основной Инструмент Влияния На Потребителей

• Authors: Marina Prokhorova , Natalia Prokhorova

Title variants

EN

Digital Marketing As The Main Tool For Influencing Consumers

Abstracts

EN

The use of digital marketing in modern conditions is necessary and effective. It can be argued that digital marketing has become the most advanced channel for the promotion of goods and services, as points of interaction with consumers are developing rapidly, which allows companies to increase return on marketing, increase brand loyalty and increase market share. The article analyzes the use of digital marketing as a priority tool for influencing consumers; establishing the nature of the impact of the use of digital marketing tools and channels on the decision-making process within international companies.

Keywords

EN

digital marketing; digital marketing tools and channels; marketing strategy; foreign market penetration; social media marketing; SMM and SEO

• Publisher: Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
• Journal: MIND Journal
• Year: 2021
• Issue: 11

Dates

published

2021

Contributors

author

Marina Prokhorova

• Department of Economics and Management, University of Modern Knowledge, Kyiv, Ukraine

author

Natalia Prokhorova

• National Aviation University, Kyiv, Ukraine

References

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Identifiers

DOI

10.36228/MJ.11/2021.6

Biblioteka Nauki

2168405