Cultural Environment Of National Economic Systems As A Basis For Evaluating The Attractiveness While Entering New Markets By Retail Corporation

• Authors: Olena Bilovodska , Kostiantyn Ivanchenko

Abstracts

EN

The article compares the cultural environment of Ukraine, Romania, and the United States based on Hofstede model quantifies the threats and opportunities of the cultural environment based on the list of factors: a tendency to centralization, common management style, the importance of status, importance of relations in negotiations, labor mobility, conflict resolution, modesty, perception of inequality, tolerance to new ideas, the importance of strict rules in business, short-term benefits, confidence in one's views, attitude to pleasure, social norms. A comparative analysis of business etiquette of the studied countries on seven positions: greetings, personal space, gift exchange, business cards, building relationships, negotiation, and punctuality is presented in the article.

Keywords

EN

cultural environment; business etiquette; factor influence; market environment; dimensions of attractiveness

• Publisher: Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
• Journal: MIND Journal
• Year: 2021
• Issue: 12
• Pages: 1-16

Dates

published

2021

Contributors

author

Olena Bilovodska

author

Kostiantyn Ivanchenko

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Identifiers

DOI

10.36228/MJ.12/2021.3

Biblioteka Nauki

2171207