Wizerunek Tatrzańskiego Ochotniczego Pogotowia Ratunkowego wśród użytkowników Facebooka (2017–2020). Raport z badania sondażowego

• Authors: Martyna Ryńska

Abstracts

EN

The main purpose of the article is checking if Tatra Volunteer Search and Rescue takes care about their image and how they communicate with their fans on Facebook. Subject of research is content analysis, publication frequency, coverage and perception. Article consist of four parts. First one is about terminology. Reader will find information about TOPR, image and Facebook. Second part is about methodology, so description of what research methods were used. In the third part are presented my observations and poll results. In the last part I summed scores of the polls and interpreted it. Publication answers the question “what is perception of Tatra Volunteer Search and Rescue based on its Facebook profile.

Keywords

PL

wizerunek; public relations; Internet; media społecznościowe; Facebook; Tatrzańskie Ochotnicze Pogotowie Ratunkowe

EN

image; public relations; Internet; social media; Facebook; Tatra Volunteer Search and Rescue

• Publisher: Wyższe Seminarium Duchowne w Łodzi/Archidiecezjalne Wydawnictwo Łódzkie
• Journal: Łódzkie Studia Teologiczne
• Year: 2022
• Volume: 31
• Issue: 3
• Pages: 107-133

Dates

published

2022

Contributors

author

Martyna Ryńska

Identifiers

DOI

10.52097/lst.2022.3.107-133

Biblioteka Nauki

22676648