Komunikacja władz samorządowych z mieszkańcami a nowe media. Przypadek Bielska-Białej

• Authors: Joanna Wróblewska-Jachna , Katarzyna Piątek

Title variants

EN

The Communication of Local Government Authorities with Residents and New Media. The Case of Bielsko-Biała

Abstracts

EN

The aim of the article is to present the channels and tools that are used by Bielsko-Biała local government in communicating with residents as well as to assess their quality and effectiveness. The communication between citizens and local authorities was analyzed, taking into account its specificity, goals, methods in the historical perspective and current territorial marketing will be analysed. The author`s research, with the use of the content analysis method, was the empirical basis for the considerations. The exploration concerned both traditional communication channels, such as the press, radio, or town hall television, as well as social networks – Facebook, Instagram, Twitter, YouTube, and others. In the examined period 2020- 2022, there was a change in the preferred channels of transmission information, both on the part of their senders and recipients. There is a noticeable process of virtualization of communication, which may favor wider civic participation in the process of shaping the community.

Keywords

PL

komunikacja publiczna; nowe media; samorząd

EN

public communication; new media; local government

• Publisher: Uniwersytet Bielsko-Bialski
• Journal: Świat i Słowo
• Year: 2022
• Volume: 38
• Issue: 1
• Pages: 423-434

Dates

published

2022

Contributors

author

Joanna Wróblewska-Jachna

• Akademia Techniczno-Humanistyczna w Bielsku-Białej

author

Katarzyna Piątek

• Akademia Techniczno-Humanistyczna w Bielsku-Białej

Identifiers

DOI

10.53052/17313317.2022.26

Biblioteka Nauki

29520249