Tools to Create Appropriate Perception of CSR and PR Practitioners Support

• Authors: Oleh Hlushko

Title variants

PL

Narzędzia do tworzenia właściwej percepcji CSR oraz rola PR

• Languages of publication: EN

Abstracts

EN

The article aggregates a variety of tools aimed to boost awareness and understanding of social responsibility among different groups of shareholders. At the same time the re-search shows a list of tools applicable for public relations (PR) practitioners (not only) to disseminate and promote corporate social responsibility (CSR). This paper emphasizes two groups of tools as qualitative and quantitative. All the tools were analyzed according to the scope of needed activities and interpreted in terms of applicability to the CSR goals.

PL

W artykule zostały omówione różnorodne metody mające na celu zwiększenie świadomości i zrozumienia społecznej odpowiedzialności biznesu wśród różnych grup akcjonariuszy. Celem badania jest wyodrębnienie narzędzi, które praktycy public relations (PR) powinni stosować w celu rozpowszechniania i promowania społecznej odpowiedzialności biznesu (CSR). Autor analizuje przydatność dwóch grup narzędzi: jakościowych oraz ilościowych. Wszystkie narzędzia zostały przeanalizowane pod kątem zakresu potrzebnych działań i zinterpretowane pod kątem przydatności do celów CSR.

Keywords

EN

corporate social responsibility (CSR); public relations; tools; methods; corporate social responsibility (CSR); public relations; tools; methods

PL

CSR; społeczna odpowiedzialność biznesu; PR; public relation

• Publisher: Szkoła Główna Handlowa w Warszawie
• Journal: Kwartalnik Nauk o Przedsiębiorstwie
• Year: 2018
• Volume: 48
• Issue: 3
• Pages: 69-75

Dates

published

2018-09-30

Contributors

author

Oleh Hlushko

• Politechnika Lwowska

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Identifiers

DOI

10.5604/01.3001.0012.7780