Viewer, Co‑creator or Artist? Changes in the Mass Media Audience Behaviour under the Influence of Social Media and Big Data

• Authors: Krzysztof Franek
• Languages of publication: PL

Abstracts

PL

The article deals with the issue of the influence of the evolution of contemporary mass media on the behaviour of their recipients and creators. Former passive viewers – consumers of content now have an opportunity to become much more closely involved in the media message and become its active co‑creators thanks to various forms of interactive interpersonal communication. The aim of the paper is to analyse the opportunities and threats resulting from these processes, with a particular emphasis on the role of humans in creating and filtering the growing collections of content available in digital mass media.

• Publisher: Szkoła Główna Handlowa w Warszawie
• Journal: Edukacja Ekonomistów i Menedżerów
• Year: 2018
• Volume: 50
• Issue: 4
• Pages: 113-125

Dates

published

2018-12-31

Contributors

author

Krzysztof Franek

Identifiers

DOI

10.5604/01.3001.0013.0631