WCAG 2.0 as an element of external communication and branding of selected public administration institutions

• Authors: J. Wasiak-Poniatowski , B. Mroz-Gorgon

Abstracts

EN

The article presents issues related to the elements of branding of public institutions (local government units) in the context of the implementation of effective standards for access to content published on the Internet (WCAG 2.0). The presented research results show a far-reaching divergence between the broadly understood image building and the complex aspects of the quality of communication, in particular directed to people with various disabilities.

Keywords

EN

WCAG 2.0; public administration; local government unit; communication; branding

• Publisher: Akademia Wojsk Lądowych imienia generała Tadeusza Kościuszki
• Journal: Scientific Journal of the Military University of Land Forces
• Year: 2018
• Volume: 50
• Issue: 4(190)
• Pages: 193-201

Dates

published

2018

Contributors

author

J. Wasiak-Poniatowski

• Department of Basic Marketing, Wroclaw University of Economics, Poland

author

B. Mroz-Gorgon

• Department of Basic Marketing, Wroclaw University of Economics, Poland

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Identifiers

DOI

10.5604/01.3001.0013.0735

Biblioteka Nauki

30147024