Tworzenie wartości dodanej na bazie kontekstowych aplikacji mobilnych (przypadek branży turystycznej)

• Authors: Magdalena Kachniewska

Title variants

EN

Context-aware applications as the basis for value added creation (the case of the travel industry)

• Languages of publication: PL

Abstracts

PL

W artykule przedstawiono analizę systemu cyfrowego zorientowanego na użytkownika i uzasadniono jego znaczenie w procesie tworzenia wartości. Celem badania jest wskazanie roli mobilnych aplikacji kontekstowych w marketingu turystycznym. Dokonano tego w toku przeglądu literatury istniejących badań i demonstracji przykładowych zastosowań w warunkach ruchu turystycznego. Wskazano, w jaki sposób cyfrowe systemy kontekstowe wzbogacają zestaw narzędzi marketingowych.

EN

This paper seeks to focus on the idea of a user-centric context-aware digital system and its rationale in a process of tourism value creation. The purpose of the study is to offer an understanding of the context-aware applications in order to analyze their usefulness in tourism marketing. This is achieved through a literature review of existing research and the demonstration of several applications in travel and hospitality which might enrich the set of marketing tools adopted by tourism regions and enterprises.

Keywords

PL

personalizacja usług; cyfrowy system kontekstowy; aplikacje mobilne; turystyka; cyfrowa wartość dodana; narzędzia merketingowe

EN

digital value added; context-aware digital system; mobile applications; tourism; digital value added; context-aware digital system; mobile applications; tourism

• Publisher: Szkoła Główna Handlowa w Warszawie
• Journal: Kwartalnik Nauk o Przedsiębiorstwie
• Year: 2019
• Volume: 52
• Issue: 3
• Pages: 15-24

Dates

published

2019-09-30

Contributors

author

Magdalena Kachniewska

• Szkoła Główna Handlowa w Warszawie

References

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Identifiers

DOI

10.5604/01.3001.0013.4780