Digital Transformation of Transportation in the Age of COVID-19

• Authors: Dorota Zimnoch

Title variants

PL

Transformacja cyfrowa branży transportowej w dobie COVID-19

Abstracts

PL

Cel: wyodrębnienie kluczowych trendów w branży transportowej oraz roli przełomowych technologii i transformacji cyfrowej w tworzeniu wartości w branży. Przedstawiony model koncepcyjny transformacji cyfrowej stanowi praktyczne narzędzie, które mogą wykorzystać liderzy transformacji i agenci zmiany. Metodologia: przeprowadzono badania z grupą fokusową, w której wzięło udział 8 ekspertów. Dokonano przeglądu wybranych modeli transformacji cyfrowej. Grupa wyselekcjonowała jeden model, który następnie został zaadoptowany do branży transportowej. Wyniki: 1. Tworzenie wartości powinno być nadrzędnym celem transformacji. 2. O sukcesie transformacji cyfrowej decyduje nie tyle technologia, ile ludzie. 3. Etapowe podejście do transformacji pozwala nadać jej tempo z uwzględnieniem dojrzałości technologii oraz dojrzałości kompetencji w całej organizacji. Aby transformacja cyfrowa zakończyła się sukcesem, organizacja powinna inwestować w rozwój kompetencji cyfrowych. Przejście w kierunku cyfryzacji oznacza zmianę sposobu myślenia, zmianę kulturową i przyjęcie nowych metod pracy. Ograniczenia/implikacje badawcze: firmy transportowe są na wczesnym etapie transformacji na niespotykaną dotąd skalę. Informacje dotyczące studium przypadków udanych transformacji w tym obszarze są ubogie, brakuje ugruntowanych wzorców. Dlatego doświadczenie jest gromadzone głównie w procesie testowania i uczenia się. Zaleca się, aby wyniki zostały zweryfikowane z szerszym gronem ekspertów wraz z postępem transformacji. Porównanie wykorzystania tego samego modelu w innych branżach może również dostarczyć dodatkowych informacji, użytecznych dla liderów zmiany. Oryginalność/wartość: branża transportowa przechodzi transformację na olbrzymią skalę, dążąc do rozwiązań zintegrowanych, elektrycznych i autonomicznych. Proces ten przyspieszył podczas pandemii COVID-19. Przedstawiony model, zaadaptowany do branży transportowej, stanowi praktyczne narzędzie dla liderów zmian do przeprowadzenia tejże transformacji.

EN

Purpose: To highlight the key trends in the transportation industry and the role of emerging technologies and digital transformation in acceleration of value creation. The conceptual framework suggests how such transformation could be implemented. Design/methodology/approach: Research in a focus group was carried out where selected digital transformation frameworks were reviewed, and one was selected as the most applicable to the transportation industry. The selected framework was adopted for the transportation industry. Findings: 1. Value creation should be positioned as the key objective of transformation. 2. Digital transformation is not so much about technology as it is about people. 3. The staged approach towards transformation allows it to be paced with account being taken of the maturity of technology as well as the maturity of competencies across the organization. For a successful digital transformation, the organization invests in development of digital capabilities. Moving towards digital means a mindset shift, cultural change and adoption of new methods of working. Research limitations/implications: Transportation companies are at the early stage of transformation at such a scale. The case studies on successful transformations are limited. Therefore, experience is gathered mainly by the test and learn process. It is recommended that findings are validated with a wider group of experts when transformation matures. Comparing the same framework usage in other industries can also offer additional learnings to be considered by change leaders. Originality/value: Transportation industry is in a process of transformation towards connected, electric and autonomous solutions, accelerated during the COVID-19 pandemic. The presented framework, adopted for the transportation industry, offers a practical tool for executives and change leaders to lead the transformation.

Keywords

EN

digital transformation; transportation; leading change; connected world; electric transport; autonomous transport

PL

transformacja cyfrowa; branża transportowa; zarządznie zmianą; transport zintegrowany; elektryczny; autonomiczny

• Publisher: Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
• Journal: Problemy Zarządzania
• Year: 2021
• Volume: 19
• Issue: 3/2021 (93)
• Pages: 100-121

Dates

published

2021

Contributors

author

Dorota Zimnoch

• Faculty of Management, University of Warsaw, Poland

• https://orcid.org/0000000299371500

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Identifiers

DOI

10.7172/1644-9584.93.5

Biblioteka Nauki

2085439