Gateways to the Internet Ecosystem – Enabling and Discovery Tools in the Age of Global Online Platforms

• Authors: Judit Firniksz , Borbála Tünde Dömötörfy , Péter Mezei

Abstracts

FR

L’affaire Google Shopping a fourni des leçons importantes qui vont au-delà de l’application du droit de la concurrence. Les «outils d’activation et de découverte» créent une couche qui sert de passerelle vers l’écosystème d’Internet. Par conséquent, d’une part, ils jouent un rôle clé pour assurer l’ouverture de l’écosystème d’Internet et, d’autre part, ils exercent une influence primordiale sur les expériences des consommateurs et leurs processus cognitifs, qui à leur tour déterminent les transactions des consommateurs en ligne. Les outils d’activation et de découverte, tells que l’adoption de méthodes de conception basées sur les sciences comportementales appliquées (par exemple: la conception de l’expérience utilisateur (EU) et la conception de l’interface utilisateur (UI)), créent des défis mondiaux au carrefour du droit de la concurrence, du droit de la consommation et de la réglementation des plateformes. Dans le même temps, compte tenu de la complexité de l’économie des plateformes, certains phénomènes de marché pourraient être particulièrement difficiles à identifier et à traiter, alors qu’une adaptation rapide et efficace est un facteur essentiel pour les acteurs du marché. Cela place le plaidoyer pour la promotion d’un environnement concurrentiel au centre de l’attention également au niveau national, en particulier là où un double régime d’application du droit rend possible une approche multifocale.

EN

The Google Shopping case has provided significant lessons that reach beyond antitrust enforcement. ‘Enabling and discovery tools’ create a layer that serves as a gateway to the Internet ecosystem. Therefore, on the one hand, they play a key role in ensuring the openness of the Internet ecosystem, and on the other hand, they exercise a primary influence on consumer experiences and their cognitive processes, which in turn determine online consumer transactions. Enabling and discovery tools, such as adopting design methods based on applied behavioural sciences (for example: user experience design (UX) and user interface design (UI)), create global challenges at the crossroads of antitrust, consumer law and platform regulation. At the same time, in light of the complexity of the platform economy, some market phenomena might be particularly difficult to identify and address, while fast and efficient adaptation is an essential factor for market players. This brings advocacy – the promotion of a competitive environment – into the focus also at the national level, particularly where a dual enforcement regime makes a multifocal approach possible.

Keywords

EN

discovery and enabling tools; platforms; digital sector; antitrust; consumer protection; advocacy; Gazdasági Versenyhivatal

• Publisher: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
• Journal: Yearbook of Antitrust and Regulatory Studies
• Year: 2022
• Volume: 15
• Issue: 26
• Pages: 131-156

Dates

published

2022

Contributors

author

Judit Firniksz

• Pázmány Péter Catholic University
• Vodafone Hungary

• https://orcid.org/0000000214516935

author

Borbála Tünde Dömötörfy

• Pázmány Péter Catholic University
• Várszegi and Partners Law Firm PwC Legal

• https://orcid.org/0000000340545585

author

Péter Mezei

• Pázmány Péter Catholic University
• Hegymegi-Barakonyi and Partner Baker & McKenzie Attorneys-at-Law

• https://orcid.org/0000000287036393

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Identifiers

DOI

10.7172/1689-9024.YARS.2022.15.26.6

Biblioteka Nauki

2159104