Perception of Eco-innovation Based on Educational Attainment

• Authors: Erika Loučanová , Vladislav Kaputa , Miriam Olšiaková

Title variants

PL

Wpływ poziomu wykształcenia na postrzeganie ekoinnowacji

Abstracts

PL

Cel: celem artykułu była ocena wpływu poziomu wykształcenia na postrzeganie innowacji ekologicznych. Głębokość uwagi poświęcanej interdyscyplinarnemu wpływowi innowacji i edukacji w społeczeństwie ostatecznie wpływa na poziom kultury edukacji oraz szacunku powstających innowacji wobec ludzi i ich środowiska. Metodologia: dane wejściowe zebrano za pomocą ankiety przeprowadzonej wśród klientów przy użyciu kwestionariusza Kano. W badaniu zastosowano model Kano do przetwarzania danych. Analiza pozwoliła zmierzyć i zbadać emocjonalne reakcje słowackich klientów na produkty. Wyniki: w przypadku gdy multidyscyplinarne innowacje pozytywnie wpływają na środowiskowy, gospodarczy i społeczny rozwój społeczeństwa, mają one również tendencję do zwiększania konkurencyjności regionów i prowadzą do zrównoważonego rozwoju i gospodarki opartej na wiedzy. Można stwierdzić, że osiągnięty poziom wykształcenia wpływa na postawy wobec innowacji ekologicznych. Im wyższy poziom wykształcenia respondentów, tym bardziej wrażliwi byli na kwestię ekoinnowacji. Interpretacja wyników stanowi wkład w dyskusję na temat znaczenia interdyscyplinarnej edukacji, a także spojrzenie na innowacje, które szanują jednostki, społeczeństwo i środowisko. Oryginalność/wartość: oryginalność badań polega na metodycznym podejściu do łączenia postrzegania ekologicznych innowacji produktowych z aspektem społeczno-demograficznym (poziom wykształcenia) w warunkach rynkowych Słowacji.

EN

Aim: To evaluate the influence of educational attainment on the perception of ecological innovation was the main objective of the paper. The depth of attention paid to the interdisciplinary impact of innovations and education in society ultimately affects the level of the culture of education and whether the innovations that arise respect people and their environment. Design/methodology/approach: Input data gathered via survey of customers using the Kano questionnaire. The research applied the Kano model to data processing. The analysis allowed us to measure and explore the emotional reactions of Slovak customers to products. Findings: If multidisciplinary innovations positively affect the environmental, economic, and social development of society, they also tend to increase competitiveness of regions and lead to sustainability, development, and the knowledge economy. It can be concluded that the level of education achieved affects attitudes towards ecological innovation. The higher the education level of the respondents, the more sensitively they perceived the issue of eco-innovation. The interpretation of the results is a contribution to the discussion about the importance of education with an interdisciplinary overlap, as well as a view on innovation that respects individuals, society, and the environment. Research limitations/implications: Even though the results demonstrate the influence of the attitudes of Slovak customers depending on their educational attainment, it is necessary to verify whether they are reflected in real purchasing behavior. Originality/value: The originality of the research lies in the methodical approach of connecting the perception of ecological product innovations and the socio-demographic aspect (educational attainment) in the market conditions of the Slovak Republic.

Keywords

EN

eco-innovation; perceptions; education; society; Kano model; Slovakia

PL

ekoinnowacje; postrzeganie; edukacja; społeczeństwo; model Kano; Słowacja

• Publisher: Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
• Journal: European Management Studies
• Year: 2023
• Volume: 21
• Issue: 2
• Pages: 103-121

Dates

published

2023

Contributors

author

Erika Loučanová

• Technical University in Zvolen, Faculty of Wood Sciences and Technology, Department of Marketing, Trade and Word Forestry, Slovakia

• https://orcid.org/0000000305053251

author

Vladislav Kaputa

• Technical University in Zvolen, Faculty of Wood Sciences and Technology, Department of Marketing, Trade and Word Forestry, Slovakia

• https://orcid.org/0000000259531223

author

Miriam Olšiaková

• Technical University in Zvolen, Faculty of Wood Sciences and Technology, Department of Marketing, Trade and Word Forestry, Slovakia

• https://orcid.org/0000000231371774

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Identifiers

DOI

10.7172/2956-7602.100.5

Biblioteka Nauki

16647454