EN
According to Piotr Siuda (2007), virtual communities do not generate new social divisions. However, the situation is different in the case of a micronation – a state simulation on the Internet micronation – state simulation on the Internet. That is why the aim of this article is to present the way of constructing social hierarchy on the example of Principality of Sarmatia. It is assumed that both language and image are status indicators of citizens in the aforementioned community. Therefore, the verification of assumptions is based on an analysis of 40 profiles of Sarmacja’s citizens. The analysis results show that the use of language and image as status indicators of citizens is linked at the structural and semantic level to certain, specific to Sarmacja rules.