STREET ART AND GUERRILLA MARKETING AS ATTEMPTS TO CREATE A PUBLIC SPACE

• Authors: Stella Grotowska
• Languages of publication: EN

Abstracts

EN

This article addresses a problem of the social functions of street art. The starting point is the assumption that art (not just street art) is present in all spheres of life - in a political propaganda, religious portraits, objects of trade, media, collective memory, etc. Explicitly or implicitly art supports the morale, co-creates the sense of community, social solidarity, can be used for - supporting the social order as well as for its criticism. The text consists of 4 subsections. The first summarises the origins of street art, inthe second one street art is considered as fram¬ing, in the third - street art has been analysed as a tool for building awareness of opposition, and the fourth one discusses the use of aesthetics of street art in the market games based on the example of guerrilla marketing and marketing activities of public institutions. The paper ends with a conclusion that street art is the art involved, the role of which in a public debatę relies on the production and maintaining awareness of opposition, although there are several factors that hinder the initiation of social change: a lack of understanding by the local com¬munity, limited freedom of speech, blurring the boundary between street art and street art aesthetics used for other purposes (such as guerrilla marketing).

Keywords

EN

street art; public art; graffiti; public space; guerrilla marketing

• Publisher: AGH University of Science and Technology
• Journal: Studia Humanistyczne AGH
• Year: 2012
• Volume: 11
• Issue: 3

Dates

published

2012

online

2013-12-17

Contributors

author

Stella Grotowska

Identifiers

DOI

10.7494/human.2012.11.3.11