Tworzenie klastrów dla produktów turystycznych. Przykład Tropical North Queensland w Australii oraz Wschodniego Szlaku Rowerowego Green Velo w Polsce

• Authors: Małgorzata Wilk-Grzywna

Title variants

EN

Creating Clasters for Tourist Products. Examples of Tropical North Queensland in Australia and Wschodni Szlak Rowerowy Green Velo in Poland

Abstracts

EN

Eastern Cycle Trail Green Velo has a tremendous potential to become a recognizable brand tourism product for Polish and foreign tourists which will present a strong competition against a wide variety of cycling trails already existing in Poland and Europe. In order to achieve this goal, however, one has to implement an effective management model of Green Velo Trail in the years 2016-2020. A recommended management system for Green Velo trail is the tourism cluster. By implementing a proper management model one will avoid the risk of potential coherence loss, both in marketing and operational aspects of the trail. Moreover, it will allow to introduce competitive tourism offers and sales packages to the market and ensure the so called “project durability”. In developing Green Velo product one should benefit from the experience of the existing clusters which have already achieved a significant marketing and PR success, such as Tourism Tropical North Queenisland. Fully functional tourism product based on the idea of a cluster will fully enhance tourism economy of Eastern Poland.

Keywords

EN

Brand tourism product; cluster; co-operation; cycle trail; tourism

• Publisher: Polska Akademia Nauk. Czytelnia Czasopism PAN
• Journal: Studia komitetu przestrzennego zagospodarowania kraju PAN
• Year: 2015
• Issue: 162
• Pages: 169-183

Dates

published

2015

Contributors

author

Małgorzata Wilk-Grzywna

• Regionalna Organizacja Turystyczna Województwa Świętokrzyskiego w Kielcach
• Wyższa Szkoła Ekonomii, Prawa i Nauk Medycznych w Kielcach

Identifiers

Biblioteka Nauki

2028838