Platforma promocji i wymiany informacji via gustica (Droga smaku) – promocja turystyczna terenów wiejskich wzdłuż granicy polsko-niemieckiej

• Authors: Julita Markiewicz-Patkowska , Piotr Oleśniewicz , Sylwia Lasota

Title variants

EN

Via Gustica (the Path of Taste) Promotion and Information Interchange Platform: Tourist Promotion of the Rural Areas along the Polish-German Border

Abstracts

EN

The paper refers to the issue of applying modern information technologies in the marketing of rural tourism. The results of the SWOT analysis of rural tourism in the border areas are presented in the context of its promotion. The authors describe the origin of a modern marketing tool: the multilingual information interchange platform, Via Gustica. The platform, promoting the border rural areas, is the effect of more than 2-year work of partners from the Lower Silesia and Saxony within the project entitled ‘Tourist promotion of the rural areas along the Polish-German border’, co-financed by the European Regional Development Fund. Short- and long-term effects of the project are also discussed, e.g. benefits that result from creating a partnership network of many entities engaged in the promotion and development of rural areas, as well as widening their co-operation.

Keywords

PL

Information interchange platform; Internet; rural tourism promotion

• Publisher: Polska Akademia Nauk. Czytelnia Czasopism PAN
• Journal: Studia komitetu przestrzennego zagospodarowania kraju PAN
• Year: 2015
• Issue: 162
• Pages: 185-197

Dates

published

2015

Contributors

author

Julita Markiewicz-Patkowska

• Wyższa Szkoła Bankowa we Wrocławiu

author

Piotr Oleśniewicz

• Akademia Wychowania Fizycznego we Wrocławiu

author

Sylwia Lasota

• Zachodnia Izba Gospodarcza we Wrocławiu

Identifiers

Biblioteka Nauki

2027681