Strategia − od myślenia przez planowanie do zarządzania strategicznego

• Authors: Anna Borawska

Title variants

EN

Strategy – from Thinking Through Planning to Strategic Management

Abstracts

EN

„Strategy” is a catchword fairly often used in contemporary reality. It is identified with the success of a given subject and is fundamentally important for its prosperity. Therefore it should be carefully studied, and then implemented in practice and improved in the course of time. For many ages strategy was identified only with the art of war and command of an army. At the moment its meaning is much broader. Today, under the notion of strategy we understand a system of certain values by means of which a given subject recognises and evaluates its chances and threats, and according to which it takes actions that ensure the accomplishment of an intended goal. The construction of a strategy is a combination of art and knowledge. There is not one way of its creation, although one may discriminate the so-called properties of a good strategy. It may be established, but one must „think strategically,” a foundation of strategic planning. Planning is the base on which one takes actions to the intended goal, to the strategic goal. By means of this plan we establish priorities that facilitate to make strategic decisions. The scope of strategic management is still broader. It is defined as a complex and continuous process aimed at the formulation and implementation of effective strategies. One may say that an effective strategy, worked out and then implemented in the process of thinking, planning, and strategic management, constitutes the effectiveness of actions and contribute to their success.

Keywords

PL

strategia; myślenie strategiczne; planowanie; planowanie strategiczne; zarządzanie strategiczne; analiza SWOT; cele strategiczne; misja; wizja

EN

strategy; strategic thinking; planning; strategic planning; strategic management; SWOT analysis; strategic goals; mission; vision

• Publisher: Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
• Journal: Roczniki Nauk Społecznych
• Year: 2007
• Volume: 35
• Issue: 3
• Pages: 25-35

Dates

published

2007

Contributors

author

Anna Borawska

• Katolicki Uniwersytet Lubelski

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Identifiers

Biblioteka Nauki

1835346