Społeczna odpowiedzialność przedsiębiorstw: rozwój idei, korzyści finansowe i reakcje konsumentów

• Authors: Grzegorz Zasuwa

Title variants

EN

Corporate Social Responsibility: Development of Ideas, Financial Benefits, and Consumers' Reactions

Abstracts

EN

The issue of corporate social responsibility becomes more and more popular among entrepreneurs and theorists. This issue is developed in the course of time and draws on to many similar theories. In the present paper, aside to the contemporary approach to corporate social responsibility, two areas of research have been shown. The first one deals with the influence of social responsibility on financial results. The second one addresses the issue of consumers' behaviours on the pro-social activities of enterprises.

Keywords

PL

społeczna odpowiedzialność przedsiębiorstw; rezultaty finansowe; reakcje konsumentów

EN

corporate social responsibility; financial performances; consumer's behaviours

• Publisher: Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
• Journal: Roczniki Nauk Społecznych
• Year: 2007
• Volume: 35
• Issue: 3
• Pages: 321-332

Dates

published

2007

Contributors

author

Grzegorz Zasuwa

• Katolicki Uniwersytet Lubelski

References

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Identifiers

Biblioteka Nauki

1835279