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2007 | 35 | 3 | 359-373

Article title

Prawne czynniki standaryzacji produktu na rynku Unii Europejskiej

Authors

Content

Title variants

EN
Legal Factors to Standardise Products in the Markets of the European Union

Languages of publication

Abstracts

EN
The paper depicts legal factors that determine the processes of standardising products and its elements of equipment (without a trademark) as instanced by the common market of the European Union. The author emphasises benefits for international enterprises from the creation of similar or identical products in many markets. One of the essential factors that favour standardisation of products is legal conditions. In the case of the European Union there are many common norms of a high degree of harmonisation. They have been implemented by member countries to their national legal orders. Enterprises working on the UE market can take advantage of the opportunities given by the unified legislation as regards products, and expand on the new markets with standardised products. The union law favours unification, especially with respect to the physical composition of products, and also to an extent with respect to the standardisation of packages and labels. The paper stresses also that the legal factors become a more and more important premise that encourage enterprises on the UE market to apply the standardised strategy of marketing-mix.

Year

Volume

35

Issue

3

Pages

359-373

Physical description

Dates

published
2007

Contributors

author
  • Szkoła Główna Handlowa w Warszawie

References

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  • Kaczurba J.: Znak „CE” – zasady dopuszczania towarów do obrotu na Jednolity Rynek, w: Integracja z Unią Europejską. Poradnik dla przedsiębiorców, red. J. Kaczurba, Warszawa: Ministerstwo Gospodarki 2000.
  • Meffert H., Bolz J.: Standardization of Marketing in Europe, w: European Marketing. Readings and Cases, eds Ch. Halliburton, R. Hunerberg, Harlow: Addison Wesley 1996.
  • Mercado S., Welford R., Prescott K.: European Business, London: Prentice Hall 2001.
  • Prendergast G., Pitt L., Berthon P.: Packaging, the Environment, and European Legislation: Marketing's Response, „Journal of Euromarketing” 1997, vol. 6(2).
  • Wdrażanie dyrektyw opartych na koncepcji Nowego i Globalnego Podejścia. Przewodnik opracowany przez Komisję Europejską, Warszawa: Ministerstwo Gospodarki 2001.
  • Zou S., Cavusgil S. T.: The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance, „Journal of Marketing” 2002, vol. 66.

Document Type

Publication order reference

Identifiers

Biblioteka Nauki
1835270

YADDA identifier

bwmeta1.element.ojs-issn-0137-4176-year-2007-volume-35-issue-3-article-oai_ojs_tnkul_pl_article_11346
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