The linguistic aspect of a brand name case study based on branding strategy of OPEL

• Authors: Piotr Mamet

Abstracts

EN

The creation of a good brand name involves many branches of human knowledge. Linguistics is one of them and a very important one. Phonetics, sound symbolism, semantics, word formation and comparative studies of different languages have a considerable contribution to creating a good name of a product. The aim of the research, presented in the article is to apply this kind of knowledge to analyse the names of currently available OPEL cars

• Publisher: Polska Akademia Nauk
• Journal: Linguistica Silesiana
• Year: 2008
• Volume: 29
• Pages: 51-65

Dates

published

2008

Contributors

author

Piotr Mamet

Identifiers

Biblioteka Nauki

59555658