EN
The article discusses the complexity of identity, the interdependence of social and cultural identity, and their relationship with museum education. The Author emphasizes that an individual’s identity is shaped both by their membership in a social group and the internalization of its cultural values. With respect to museums, institutional employment contributes to identity formation, while cultural identity stems from museum narratives. The Author analyzes individual identity as a manifestation of cognitive conservatism influenced by neurophysiological mechanisms. The Author argues that museum education can play a significant role in transforming individual identity, especially by exposing individuals to diverse perspectives and values. The research indicating the potential for lasting changes in preferences as a result of educational activities is cited. The Author highlights the importance of social bonds formed within the museum, and suggests expanding the perspective of relational art to include the experiences of museum education. Furthermore, it is also emphasized that museum education initiatives should not be viewed as tools for analyzing the museum institution but as opportunities for participants to express themselves and build connections with one another.