Traditional Bhutanese media in social media

• Authors: Szymon Żyliński

Title variants

PL

Bhutańskie media tradycyjne w mediach społecznościowych

Abstracts

PL

Bhutan przez wieki istniał w narzuconej sobie izolacji umożliwiającej rozwój zachowań i tradycji, które wpłynęły na wszystkie aspekty życia. Jednak geopolityczne napięcia w połowie XX wieku zmusiły to małe himalajskiej królestwo do otwarcia się na świat oraz wprowadzenia reform modernizacyjnych, które miały kulminację w postaci zmiany systemu politycznego z absolutnej monarchii na monarchię konstytucyjną. Również w celu wzmocnienia demokracji w 2006 roku umożliwiono stworzenie prywatnych mediów. Autor niniejszego tekstu stara się przyjrzeć, jak media tradycyjne (prasa, telewizja, radio) w Bhutanie są reprezentowane w mediach społecznościowych, np. Facebook, Twitter, YouTube itd. Dzięki jakościowej i ilościowej analizie jesteśmy w stanie stwierdzić, jak przekazywane są wiadomości do odbiorców i dlaczego niektóre tytuły zrezygnowały z korzystania ze stron internetowych na korzyść mediów społecznościowych. W przypadku europejskich mediów, posiadanie strony internetowej jest niezbędne, ale to nie zawsze sprawdza się w Bhutanie. Autor również stara się odpowiedzieć na pytanie, czy ta dość oryginalna medialna strategia jest skutkiem unikalnego systemu medialnego, czy po prostu główną role odgrywa tutaj brak finansów umożliwiających posiadania stron www. Być może ci właśnie użytkownicy preferują dostęp do informacji poprzez media społecznościowe, a nie przez statyczne strony.

EN

Bhutan for centuries has remained in a self-imposed isolation that enabled development of customs and traditions that influence all aspects of life. However, the geopolitical tensions in the middle of the 20th century forced this little Himalayan country to open up and embark upon modernisation effort, that culminated in the change of political system from absolute monarchy to constitutional monarchy. Also, in the effort to strengthen democracy, private media were allowed to be created in 2006. This paper tries to take a closer look at the way the traditional media (newspaper, television, radio) in Bhutan represent themselves on social media platforms, such as Facebook, Twitter, YouTube etc. The qualitative and quantitative analysis will help to answer questions how they convey messages to their recipients and why some of the titles abandoned websites in favour of social media accounts. From the European perspective having a working website is necessary for all businesses (that is not a case in Bhutan). This paper will also try to answer the question if the original social media strategy is an outcome of a unique media system or simply a situation when lack of funds forces editors to abandon websites. Perhaps it is readers that prefer to access information on active social media platform than on static websites.

Keywords

EN

Bhutan; media; old media; new media; social media.

PL

Bhutan; media; stare media; nowe media; media społecznościowe

• Publisher: Ostrołęckie Towarzystwo Naukowe im. Adama Chętnika
• Journal: Zeszyty Naukowe Ostrołęckiego Towarzystwa Naukowego
• Year: 2018
• Volume: Zeszyt
• Issue: XXXII
• Pages: 387-400

Dates

published

2018

Contributors

author

Szymon Żyliński

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Identifiers

Biblioteka Nauki

2167951