Marketing i Rynek - Issue 12 (2023) - CEJSH - Yadda

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Issue details

Publisher

Polskie Wydawnictwo Ekonomiczne

Journal

Marketing i Rynek

Year

2023

Volume

---

Issue

12

Identifiers

Cover

Volume contents

12
- article: Role of claims on gluten-free cookies' packaging in influencing consumer behaviour. An eye-tracking study (Sielicka-Różyńska M., Gluza N., Jerzyk E.), p. 3-14
- article: Dostawa produktu w handlu elektronicznym – kreowanie postrzeganej wartości oferty dla klienta (Karasiewicz G., Jędral W.), p. 15-25
- article: The source of innovation: How the technology and innovation centre accelerates regional innovation capacity? (Li D., Bai Y.), p. 26-36
- article: Identyfikacja zmian w profilu agroturystów po pandemii COVID-19 (Glińska E., Jarocka M., Ziółkowski R.), p. 37-46
- article: Reimagining brand communication: Exploring the postmodern paradigm in marketing through a Polish jewellery brand (Serwański T.), p. 47-57

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