Marketing i Rynek - Issue 1 (2024) - CEJSH - Yadda

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Issue details

Publisher

Polskie Wydawnictwo Ekonomiczne

Journal

Marketing i Rynek

Year

2024

Volume

---

Issue

1

Identifiers

Cover

Volume contents

1
- article: Wirtualizacja konsumpcji w zachowaniach konsumenckich wielkomiejskich srebrnych singli w Polsce (Zalega T.), p. 3-18
- article: Intellectual capital and the profitability of pharmaceutical and biotechnological companies listed on the Warsaw Stock Exchange (Michalczuk G., Rutkowska I.), p. 19-29
- article: Marketing communication solutions for increasing the value of a sports facility as an advertising channel (Maščinskienė J., Jesevičiūtė-Ufartienė L.), p. 30-40
- article: The idea of sustainable development and sustainable fashion in the light of buyers' opinions (Włodarczyk K., Górska A.), p. 41-48
- article: ESG Doctrine's impact on the chosen economies of Poland and India (Dygas R.), p. 49-57

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