EN
The process of the modernisation of agriculture while satisfying the conditions of sustainable development should be treated as a dichotomy, as the effect of the action of market mechanisms and the effect of realising set development goals. The aspects of planning rural development have been widely discussed, due to both the demands imposed by the EU when making use of structural funds and the integration of rural areas with local and regional development. This article seeks to answer the ąuestion: what influence do theoretical concepts of agrobusiness have on the understanding of the sustainable development of agriculture and rural areas. The analysis plays particular attention to the following ąuestion: Are there regulatory processes functioning in a market orientated agrobusiness which enable achieving positive environmental effects from the production activities of farms? Such instruments could complement the factors influencing agricultural producers and lead to a higher level of effectiveness of intervention from state and regional government in the field of sustained development of agriculture and rural areas.