EN
This research was aimed at investigating a given form of ecological awareness. The ecological awareness of consumers madę edivent in purchasing decisions is an important factor, sińce awareness that the State of the natural environment depends on the activities of each individual is clearly growing [see Sołdra-Gwiżcz, 2002, 35-53]. The choice of individuals in this field are particularly broad. For the purposes of this article we will adopt the approach taken by Parysek and Dutkowski [1994] that “one may assess the level of social awareness, in which the conditions and opportunities for the realisation of human values are recognized, by ecological awareness.”