EN
Taking advantage of the opportunities granted by Poland’s accession to the European Union (EU) is hindered in rural areas by barriers connected, in particular, with the conditions in which agricultural enterprises operate. This bas been confirmed by many academic articles devoted to the transformation of rural areas during the period of economic transformation [see Sokołowska, 2002; Płatkowska-Prokopczyk, 2003; Henisz- Matuszczak, 2006]. The direction of change in the agricultural policy of the EU sińce the MacSharry reforms has been towards promoting environmentally friendly agriculture [Hadyńska and Hadyński, 2004, 48] as part of a programme of promoting sustainable development in each member State. This seemi-j to be of particular importance to rural areas in Poland. Such a policy may well be a chance for changing some of the traits of underdeveloped rural areas1 into a lasting source of competitive advantage, due to the ecologicallyfriendly naturę of Polish agriculture, especially food production, ift comparison to other EU States. The reality of this opportunity is reflected not only in the increase in grocery exports from Poland to other EU countries sińce Polish accession, but also in the growth of agrotourism, which attracts both national and foreign tourists. The aim of this article is to analyse the constraints on sustainable development in rural areas of Poland and to attempt to describe the effects of actions madę after the accession of Poland to the EU based on an analysis of the assumptions and goals contained in agricultural programmes and strategies, both pre- and post-accession.