Comparing Legal Services Markets in Poland and Brazil – Managerial and Cultural Aspects

• Authors: Marek Gnusowski , Ludmila Rodrigues Antunes

Title variants

PL

Porównanie rynków usług prawnych w Polsce i Brazylii – aspekty menedżerskie i kulturowe

Abstracts

PL

Celem artykułu jest porównanie funkcjonowania rynków usług prawnych oraz sposobów zarządzania kancelarią prawną w Polsce i w Brazylii. W pierwszej części opisana została organizacja i struktura obu rynków, a w drugiej części porównano wybrane aspekty menedżerskie, takie jak: społeczne postrzeganie prawników, możliwość świadczenia usług przez prawników zagranicznych, różnice między płciami w wykonywaniu zawodu prawnika oraz popularne strategie marketingowe oraz czynniki sukcesu kancelarii w obu krajach. Ponadto, w artykule opisano aktualne trendy i zmiany zachodzące na rynkach usług prawnych w Polsce i w Brazylii.

EN

The purpose of this paper is to compare legal services markets and law firm management systems in two countries: Brazil and Poland. The first part of the paper will focus on the organisation and structure of Polish and Brazilian legal services markets, while the second part will analyse and compare selected managerial aspects such as: perception of lawyers in society, allowing foreign lawyers to provide legal services, gender considerations, and marketing strategies and success factors. Finally, an overview of recent changes in these countries will be provided as well.

Keywords

EN

legal services; law firm management; Brazil; Poland

PL

usługi prawne; zarządzanie kancelarią prawną; Polska; Brazylia

• Publisher: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
• Journal: Problemy Zarządzania
• Year: 2017
• Issue: 3/2017 (70), t.2
• Pages: 45-58

Dates

published

2017

Contributors

author

Marek Gnusowski

• Poznan University of Economics and Business

author

Ludmila Rodrigues Antunes

• Universidade Federal Fluminense, Niterói, Brazil

References

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Identifiers

Biblioteka Nauki

525932